In this video, we’ll cover the basics elements of your Verbal Brand Identity—a set of foundational brand guidelines that help you articulate your white space in the industry and your brand purpose.

Taylor, a brand strategist and copy director, will introduce you to the concept of these guidelines, their five elements of VBI, and some client examples when applicable to help solidify the concepts.

This video is a great resource for current and prospective beauty brand founders, marketing leaders, and freelancers who want to learn more about branding and brand messaging.