howdy.
Hey! Welcome! I’m Taylor, an editorial copy director and brand strategist with a background in beauty, skincare, and wellness. My expertise is in:
Verbal brand identity and editorial voice development
Campaign and product messaging
Brand storytelling and copywriting
I’ve led editorial copy direction at Herbivore Botanicals and Sephora and written copy for a bunch of really cool brands.
My greatest strength is that I ask strategic questions to help connect the dots between marketing goals and creative execution—because I am a creative leader with a strong marketing mindset. I also know almost all of the emojis by their official Unicode name (other copywriters will relate :smiling face with smiling eyes:).
My greatest weaknesses are snickerdoodle cookies and vintage Levi’s.
When I am not working, I am reading books about writers (my favorite genre), traveling to places I love (NYC, Paris, Italy), and going for long walks with a podcast on.
