SOSHE Beauty
When I began working with the SOSHE team, they’d been positioning their brand around clean, refillable, and highly-sustainable beauty.
But SOSHE is so much more than that…
From their nano-tipped eyeliner to the satisfying click on their magnetic lipstick component, everything they create is thoughtfully designed with meticulous attention to detail.
It’s makeup that is so exquisitely crafted, their formulas become your go-tos. The ones you reach for again and again—even with a robust makeup collection at your fingertips.
They exist where clean, artistry, and luxury beauty merge.
Which puts them in a class of their own—and is what informed the below snapshot of their verbal brand identity.
Brand Essence
Meticulously-designed makeup you’ll wear on repeat
Brand Positioning
SOSHE Beauty empowers you to raise your standards for modern makeup. Meticulously designed for performance, precision, and pleasure, we combine the quality of clean beauty with the high-performance power of artistry makeup to meet the needs and desires of discerning beauty lovers like you.
The difference is in our keen attention to detail—and you, our community. We’re constantly listening and collecting feedback on what you want from your everyday beauty essentials, and thoughtfully incorporating the details and specific touches that transform an average product into your favorite one. And elevate your experience from ordinary to exceptional.
The result is the kind of makeup you’ll reach for day after day. The kind that’ll inspire you to reconsider what gets a place in your routine. Because, here, the highest standards are our standard and we invite you to expect the same.
Brand Tagline
Expect More from Your Makeup
To respect my client’s competitive edge, this is just a short preview of what we created together.
Testimonial
“Working with Taylor was nothing short of exceptional. We're now more equipped than ever to communicate why our brand exists—something that we were unable to fully articulate for the past several years. She helped us find our North Star.”
—Sahar Rohani, Co-founder & CEO of SOSHE Beauty
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