Sephora video content series

In the past few years, Sephora has invested in its content production, especially for YouTube and IGTV, with a lean team creating an impressive amount of videos every month. In 2020, we doubled down on process and my team became involved in overseeing content strategy and on-set editorial feedback. Working with design, we are now responsible for the concept and branding of all video shows, ensuring that each series is unique and that there is content for every member of our diverse audience of over 20 million.

BEAUTY NEWBIE

Brief: create a show concept and content strategy for 101 beauty content to appeal to those searching for the basics of makeup/skincare/haircare application and use.

Show concept: We’re starting from the beginning—literally—with the beauty basics. From everyday application tips and tricks to need-to-know ingredients and products, we’re giving you the confidence to beauty the way you want with bite-sized content that’s as fun and captivating as it is educational and memorable.

Sephora Challenges

Brief: Create highly entertaining and addictingly fun social content that delights our audience and challenges them to engage.

Show concept: If there’s a beauty challenge out there, we’re doing it. From letting our significant others do our makeup to putting on a full face in less than a minute, we’ll try (nearly) anything once all in the name of entertaining our audience, ourselves, and each other. Because beauty isn’t just about getting the perfect cut crease or demystifying an 8-step skincare routine—it’s also about having a lot of fun.

First episode coming soon!

SEPHORA ROUTINES + RITUALS

Brief: Inspire and engage clients through aspirational looks, trends, and techniques shared from personal POV and provide them bits of education along the way.

Show concept: If your preferred source of entertainment is an endless loop of videos peering into other people’s beauty routines, welcome to your new obsession. With an ever-growing community of passionate and diverse beauty lovers, we’re tapping into their expertise and enthusiasm and giving you behind-the-scenes access to their real-life routines and rituals—because, let’s be honest, there’s enough content on A-list celebs’ beauty secrets out there already. Come for the super authentic hacks, tips, and product recommendations, stay for the absurdly loveable personalities and endless entertainment.

First episode coming soon!

SEPHORA VIDEO SERIES

Over the past few years, Sephora has significantly invested in its video output, primarily for YouTube and IGTV, relying on a growing team of marketers and creatives to produce an incredible amount of videos each month. Last year, my team took on the responsibility of crafting content strategy for all video series, creating unique concepts and creative guidelines for each show to fulfill marketing’s goals. Here are a few examples of shows we helped launch in 2020.

BEAUTY NEWBIE

Brief

Lead the social space with first-rate, beginner content that educates our viewers and grows our online community.

Editorial concept

We’re starting from the beginning—literally—with the beauty basics. From everyday applications tips and tricks to need-to-know ingredients and products, we’re giving you the confidence to beauty the way you want with bite-sized content that’s as fun and captivating as it is educational and memorable.

SEPHORA CHALLENGES

Brief

Create highly entertaining and addictingly fun social content that delights our audience and challenges them to engage.

Editorial concept

If there’s a beauty challenge out there, we’re doing it. From letting our significant others do our makeup to putting on a full face in less than a minute, we’ll try (nearly) anything once all in the name of entertaining our audience, ourselves, and each other. Because beauty isn’t just about getting the perfect cut crease or demystifying an 8-step skincare routine—it’s also about having a lot of fun.

SEPHORA ROUTINES + RITUALS

Brief

Inspire and engaged clients through aspirational looks, trends, and techniques shared from personal talent POV and provide them bits of education along the way.

Editorial concept

If your preferred source of entertainment is an endless loop of videos peering into other people’s beauty routines, welcome to your new obsession. With an ever-growing community of passionate and diverse beauty lovers, we’re tapping into their expertise and enthusiasm and giving you behind-the-scenes access to their real-life routines and rituals—because, let’s be honest, there’s enough content on A-list celebs’ beauty secrets out there already. Come for the super authentic hacks, tips, and product recommendations, stay for the absurdly loveable personalities and endless entertainment.