Recent @Sephora social posts
As Editorial Content Director of Social Media, I managed a team of copywriters who spearheaded our social and video content. Our goal was to delight our audience with content and captions that speak to real beauty truths, sound like something you might DM to your friend, and capitalize on current beauty and pop culture trends.
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Skincare is an art 🍌🎨 @sc
Hot tip: We have exclusive, limited-edition gifts that’ll make them 😭 with joy 🤸🏿♂️🤸🏻♀️🤸🏽♂️
Seeking: a fragrance that really lasts.
Try: Scented oils are like a cool cousin of traditional fragrance with a more subtle approach—they stay on skin all day but won’t linger in the 🌬 after you leave the room.
Want to break up with dry skin? These ultra-hydrating bestsellers, packed with rich moisture and antioxidants, will see you through the toughest, “where’d it go wrong?” days until you’re glowing again 🌟
If your holiday dream is to be dripping in Dior for every occasion, problem solved: a dab of @diorparfum. Choose from forever classics like J’adore and Miss Dior or modern hits like JOY and Miss Dior Blooming Bouquet before making merry 💝
In the mood for something sweet? 🍌 @glowrecipe’s new Banana Soufflé Moisture Cream is packed with banana (obvs), magnesium, and turmeric to treat dry, where’d-my-glow-go skin to major hydration.
Is it a lip treatment that looks like a gloss or a gloss that acts like a lip treatment? 🤯@kosascosmetics’ new Wet Lip Oil Gloss is packed with ingredients like hyaluronic acid and peptides, so you get both 💧 and ✨
Just in 🎙 @guccibeautydoes lipstick now 💄 Their brand-new collection, featuring satin, sheer, and balm finishes, just landed, and there’s a 0% chance we’re not getting at least three.
If finding a striped box of @tartecosmetics’ holiday collection—blush, bronzer, and highlighter stacks and a tinted lip balm duo—at your door is your idea of holiday cheer, consider sending this post as a hint 😉
Hot take: These limited-edition @ctilburymakeup holiday must-haves will leave you glowier than all the twinkle lights combined ✨🌟 Let’s do this, party season 🕺🏽