SEPHORA COLLECTION REBRAND 2016

In 2016, I supported the relaunch of Sephora’s in-house brand, Sephora Collection. Working alongside my creative director, I shaped the brand’s new identity, voice, and tone, and supported key milestones like the launch of the brand’s Instagram account and influencer group, Troop SC. This is a selection of work from the 360 campaign which got A+ support from the retailer, appearing in store windows, Sephora.com’s homepage, and in the press.