provence beauty LIP OIL LAUNCH
brief
Launch the brand’s first makeup-meets-skincare product: a hydrating lip oil with a subtle tint and a compelling $9 price point
Wine-inspired shades and names
Pomegranate extract infused alongside the brand’s proprietary Provençal Complex
CAMPAIGN CONCEPT
Pop the champagne and practice your la bise (the traditional French greeting kiss): Your new favorite lip color has landed and it’s the perfect touch for une grande soirée, a big night out.
Infused with nourishing Provençal ingredients and tinted with wine-inspired colors, our Hydrating Tinted Lip Oils are one part skincare, one part color, and one part lip-plumping magique. It’s the perfect touch from PM to… wherever the night takes you. So swipe on, toss in your bag, and raise a glass. Sante !
CAMPAIGN HEADLINES
A TOAST TO THE LIP OIL YOU NEED MOST
Say bienvenue to our new wine-inspired tinted lip oils infused with nourishing Provençal ingredients
CHEERS TO LE MEILLEUR LIP OIL
It’s one part skincare, one part color, one part lip-plumping magique—and only $9.
LIP CARE WITH UNE PETITE TINT
Skincare-infused lip oils in wine-inspired shades.
SHADE PAIRINGS
Poppin’ Champagne
Shimmering gold
Pair with: Discothèques + late-night cabs
Peach Moscato
Sienna orange
Pair with: Golden hour + fire escapes
Plum Merlot
Moody maroon
Pair with: Dimly-lit dinners + photo booths
Pink Rosé
Coral pink
Pair with: Sunset picnics + warm nights