provence beauty HOLIDAY 2023

brief

Build brand awareness of evergreen products during the highly promotional + competitive holiday season
Drive traffic + sales of two holiday sets available exclusively at Ulta Beauty

CAMPAIGN CONCEPT

Late night métro rides, friends on film, mistletoe bisous, champagne toasts. It’s that trés magique time of the year and, at Provence Beauty, we’re making this holiday season extra memorable with help from some artist friends. We’re packaging up the must-have products from our AM + PM routines (plus a little extra treat!) into limited-edition gift tins adorned with original work by aspiring French artists.

Delivering a one-of-a-kind souvenir and an intro to next-generation French skincare, these gift sets offer more than just glowing skin. They give our community a unique look at modern French culture through the eyes of the creators who are defining it.

CAMPAIGN HEADLINES

JOYEUSES FÊTES FROM PROVENCE !

Add some ✨ magique ✨ to the holiday season by gifting French skincare

read le gift guide

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LAUNCH SOCIAL POST

Psst! We just launched limited-edition gift bundles exclusively on provencebeauty.com + the savings are méga! 🎁

Packed with next-gen French skincare + a free Provence lavender pouch, these bundles will make anyone's holiday more merry + bright—from your meilleur ami (BFF) to
your French professor! 💝 Swipe to explore the bundles.