provence beauty VERBAL BRAND IDENTITY

BRAND POSITIONING

This isn’t the French skincare your mom and grandmother know and love. No, this is French skincare made for the modern beauty lover.

The one who wants clean, sustainable, and effective formulas—for less than the price of apéro hour. The one who prioritizes product performance and pleasure equally, and wishes French beauty wasn't so serious and stuffy.

At Provence Beauty, we’re modernizing French skincare staples and making them accessible to all. Calling on our French roots, we combine a proprietary Provençal ingredient complex with clinically-proven actives to deliver *unreal* products for $25 or less.

Having it all? Oui, c’est possible.

tagline

French Skincare for the Next Generation