Provence Beauty
I partnered with Provence Beauty as they prepared to launch into Ulta and were looking to hone in on their unique point of differentiation and key audience.
As I worked with their founder Jeremy—who was born in Paris and raised in Los Angeles, and worked in the family business of manufacturing French cosmetics in the US—his vision and purpose became ultra apparent.
He was eager to redefine what French beauty looked and felt like for a younger generation in the US—and how they accessed it.
He grew up with traditional French skincare and the stereotypes that go with it:bare skin, imperfect red lipstick, perfectly-disheveled bed head. But that didn’t capture the full extent of the diverse French population and culture.
We created a brand world that was more French pop than Edith Piaf. More modern, more inclusive, more accessible.
This was our vision as I created the below snapshot of their verbal brand identity.
Brand Essence
A new wave of French skincare
Brand Positioning
This isn’t the French skincare your mom and grandmother know and love. No, this is French skincare made for the modern beauty lover.
The one who wants clean, sustainable, and effective formulas—for less than the price of apéro hour. The one who prioritizes product performance and pleasure equally, and wishes French beauty wasn't so serious and stuffy.
At Provence Beauty, we’re modernizing French skincare staples and making them accessible to all. Calling on our French roots, we combine a proprietary Provençal ingredient complex with clinically-proven actives to deliver *unreal* products for $25 or less.
Having it all? Oui, c’est possible.
Brand Tagline
French Skincare for the Next Generation
To respect my client’s competitive edge, this is just a short preview of what we created together.
Partnership Outcomes
Industry Recognition
Provence Beauty’s unique branding was recognized with a nomination for Beauty Independent’s Best Brand Award in 2023.
Expanded Retail Partnerships
The brand successfully expanded their retail footprint to include Urban Outfitters and Target, in addition to Ulta Beauty.
Engaged Community
The team fostered one of the most engaged communities on TYB who were enthusiastic about a new approach to French skincare.
Testimonial
“From my first meeting with Taylor, I knew I was in an expert’s hands. Through her verbal brand identity service, she adeptly identified PB’s unique opportunity and translated it into a clear, compelling brand story.”
—Jeremy Abesera, Founder & CEO of Provence Beauty
Ready to invest in your verbal brand identity?
Learn more about how I can support you here.