HERBIVORE moisturizers launch
After joining the Herbivore team in May, my first project was creating a 360° editorial strategy for the launch of their new cream moisturizers. This was an especially exciting launch as it opened up a new skincare category for the brand and delivered on frequent requests from loyal customers to create a moisturizer to complete their Herbivore routine.
This campaign creative did the following things: communicated the launch of a new category, moisturizers; introduced two products and educated clients on how to choose which one is right for their skin right now; and highlighted the super natural ingredients that make each formula so effective. Bonus: a little bit of wordplay that tapped into the metaphysical side of the brand.
CAMPAIGN HEADLINE
FIND YOUR DREAM CREAM
Super-hydrating + glowy or lightweight + matte? Give your skin the moisturizer it’ll vibe with right now.
PINK CLOUD: A dreamy medley of super-hydrating moisture for neutral-dry skin
AQUARIUS: A cosmic concoction of lightweight, skin-clarifying moisture for oily-combo skin