HERBIVORE brand positioning 2022
brand statement
At Herbivore, our mission is simple: to create truly natural, plant-powered skincare that delivers transformational results you can see and feel. Combining the wisdom of ancient herbal practices with modern skincare technology, we create formulas powered by potent herbal actives that perform as effectively as synthetic ingredients. From super fruits and seeds to rare botanicals, we call on the healing power of plants to smooth, hydrate, clear, and brighten your skin—fostering harmonious balance without synthetics of any kind.
But our reverence for plants doesn’t stop there. We create with you and the future of our planet in mind, opting for the most sustainable choices for sourcing, formulating, and packaging our 100% vegan skincare. Because our environment, communities, and your well-being are worth it.