Facile
I partnered with Facile as they were preparing for their launch into Sephora. The brand is known for its LA-based clinic and dermatologist-developed formulas—but there was something far more exciting than the sheer simplicity and efficacy of their products.
When I asked the founder Danielle why she cared about simplifying skincare for young adults she said: “Because there’s so many other things to worry about at that age.”
With a keen understanding that Facile wanted to simplify a category that often feels overcrowded, complicated, and difficult to navigate, we honed in on the feeling we wanted clients to walk away with.
Ease, empowerment, confidence—and a bit of DGAF energy.
Being 20-something is hard enough already, your skincare should be simple.
This was our guiding light for creating the the below snapshot of their verbal brand identity.
Brand Essence
Dermatologist-developed skincare that delivers maximum benefits with minimal complexity
Brand Positioning
Endless notifications, career decisions, getting ghosted (!!). We get it—life is hectic enough as it is. Which is why we wholeheartedly believe your skin shouldn’t be one of the things that keeps you up at night.
At Facile, skincare is more than a daily habit. It’s the foundation for feeling like your hottest (we said it), most empowered self. Born out of our dermatology boutique, our clinically-effective formulas deliver maximum benefits with minimal complexity. Because if you’re anything like us, you want products that are approachable and make you feel capable of an-y-thing.
Our hot take is: When you feel good in your skin, you feel more confident. And with more confidence, it’s easier to stay present (even if you get left on read or wake up 15 minutes after your Pilates class started). And if you’re present, you’ll worry less and enjoy life more. And isn’t that the whole point??
(Yes! That’s the whole point!)
Brand Tagline
Minimal effort. Maximum benefits.
To respect my client’s competitive edge, this is just a short preview of what we created together.
Ready to invest in your verbal brand identity?
Learn more about how I can support you here.