Brand Story Masterclass: Positioning, Story, and Voice

Learn how to identify your brand's unique point of difference, craft a story that inspires clients, retailers, and investors, and develop a voice that truly connects.

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Course Outcomes

  • Define your unique brand positioning in the market to stand out from competitors.

  • Tell a clear, cohesive brand story across channels.

  • Get your dream clients excited about your brand.

  • Pitch your brand with clarity and confidence to retailers and investors.

Testimonials

Amanda Papillon

“The Brand Story Masterclass helped me better understand my business vision. After researching my competition and identifying how to differentiate my brand from them, I have a more refined understanding of my brand purpose and how my brand adds value to the beauty market. This course truly helped me define and embrace my brand identity.”

SOSHE Beauty

“Working with Taylor was nothing short of exceptional. We're now more equipped than ever to communicate why our brand exists—something that we were unable to fully articulate for the past several years. She helped us find our North Star.”

—Sahar Rohani, CEO & Co-founder

Meet Your Instructor

Taylor deDiego is an expert beauty brand strategist and copy director

With experience working for brands like Sephora, Credo Beauty, and Herbivore Botanicals, she gained firsthand insight into what it takes to build beauty brands that capture the attention of dream clients, retailers, and investors.

Drawing from this knowledge and expertise, she developed a proven process to help founders create strong brands that stand out from the crowd—and now, she's now sharing that formula here.

“Is This Course Right for Me?”

This masterclass is designed to support beauty brand founders who:

  • Are in the early stages of launching or running their brand and looking to clarify their brand positioning

  • Need help clarifying their brand’s story and voice

  • Have a critical, marketing mindset and are prepared to act as their own copywriter with the help of my expert guidance

If you’re looking for more hands-on support, click here.

FAQ

  • The Brand Story Masterclass is a step-by-step course designed to help beauty brand founders stand out in a crowded market. Through guided exercises and examples, you’ll learn how to identify your brand’s unique point of difference, craft a story that resonates, and develop a voice that builds trust and excitement. By the end, you’ll have the tools to confidently pitch to clients, retailers, and investors.

  • Beauty brand founders and marketing leaders who are in the early stages of launching their brand and need help clarifying its place in the market, and how to create and communicate its purpose and story.

    You should have a critical, marketing mindset and be prepared to act as your own brand strategist and copywriter with guidance from this course.

    This masterclass is not right for someone who wants 1:1 support. For that type of service, click here.

  • It's self-guided so you can navigate the content on a schedule that works for you. If you were to get through one lesson a day, the course should take a few weeks.

  • Each lesson is packed with helpful info and tips on how to think about brand identity—so you'll get something out of the course either way. But a good portion of the lessons are focused on guiding you through copywriting your brand story and its supporting assets.

    If this doesn't sound like the right resource for you, click here to book a discovery call with me instead.

  • Absolutely! The VIP Access includes a 1:1 consultation with me, so be sure to select tier when you make your purchase.

© 2024 Taylor deDiego Editorial Creative. All rights reserved. This course and all its contents are protected under copyright law.